This website was created for the Proactiv Acne Skincare family. “Proactiv+” was initially created in 2012 as a separate product—a revamped Proactiv Original. I was responsible for both product lines, including their merging together in 2014. I wanted a clean and modern UI, and to take advantage of the bold photography we had. This was a site that needed to be scaleable for new product, celebrities, and product education. I did not have a User Experience team to work with so I was able to learn a great deal diving in head first.
Art Director, UI/UX