Proactiv+ Web Concepts
In 2012 Proactiv wanted to upgrade their brand/product to “Proactiv+” in order to do this, I was asked to create some very out of the box concepts and get as far away from the classic dark green & white clinical look and explore something that felt more modern and that could compete with some of the higher-end skincare lines. Below you will see a variety of editorial photography, color palettes and textures that were presented to the Proactiv team to start a conversation on how to move the brand forward.
Creative Direction & Brand Design
Concept 1: Click below to slide right or left.
Concept 2: Click below to slide right or left.
Concept 3: Click below to slide right or left.