In 2016 the Neutratone skincare line wanted a brand refresh. The goal was to create a modern clinical look for their Direct Response clients. Neutratone is available online only so it was important to create an intuitive e-commerce experience for desktop and mobile. The package design was in-progress when I joined the team to bring the brand together, I created the print catalog which was an insert with the product and I developed the color palette, typography, photographic styles as well as the iconography used.
Creative Direction & Brand Design
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